Browse these posts for red-pen inspiration: And don’t forget to mention a deadline to submit the revised content and next steps, if any, for the content creator. Have you estimated a budget? Download our ebook version of this post. Ah, finally time to create your content. You need talented creatives to bring your concepts to life. Have you defined them? Much like our mountain climber, there are a few key tools and adaptations needed before summiting our goals. There’s never enough when it comes to content production and distribution. So, we have to pause and wave our own flag for a moment. Communicate with stakeholders. So, what goes into a great assignment brief? If your current workflow (or even your agency’s workflow) relies on trickles of inspiration, squeezing asset creation into unexpected open blocks on the calendar, pushing links out for the world to see and hoping they go viral as you sit back and watch the analytics populate, you can do better. Content Creation — Inhalte in Formen gießen. Have you provided any additional resources the talent may require to produce the content (e.g., research materials, special equipment/services/software)? You’re not alone. Perhaps both are a good idea, especially when preparing for the first round of feedback and revisions. In content marketing, storytelling has become a dominant approach to attracting, engaging and winning over potential consumers. Whether you do this internally, or hire a copyeditor, this step is crucial for fixing grammar errors, correcting misspellings, improving overall structure, creating clarity and fact-checking the text and quotes, according to The Writing Center at the University of North Carolina at Chapel Hill. Logistically, you’ll also need to think of securing permissions for anyone visually or audibly represented in the content. Have you included internal and external links? Then, it’s on to the legal and compliance teams. Have you established a process for assigning content? Have you established a process for assigning content? For example, if you’re hiring a photographer to take environmental portraits of a satisfied customer to accompany a written case study, you’ll need a model release on file. Have you established a process, contract, and payment system to collaborate legally? You’re in the home stretch and it feels incredible to see an idea come to life. This part you’re already a pro at. We can. How will it play out? Although the content changes hands from the creator to the editor or producer, it’s also when another layer of creativity emerges. Use that knowledge to inform your efforts when you start the creation process anew for your next piece of content. Delivering the content also follows a system. We heard you loud and clear. You didn’t come this far to publish “good enough content.”. Brand Development - UX & UI Design - Content Creation - Motion & Videography. Have you gathered any research to consider in the content concept? Do any design updates from other team members need to be made? In this phase, it’s usually formatting errors or quick typos from the previous edits. But, what does this look like? Questions to ask when aligning your content strategy: Here are a few resources to help you get started: As you move forward in your ideation process, from identifying your audience to aligning your strategy, you’ll fine-tune the concepts you want to bring to life. Do you need to outsource? Is it realistic? Have you written a compelling creative brief? Are you ready to hire a freelancer to do the work? On page 29, he explains “We advocate a solution that’s tens of thousands of years old, the mode of communication that best fits the mind, that best connects one mind with another, that wraps the clarity of a rational message inside an emotional package and delivers it with sticking power: story.” He goes on to elaborate that in the always-on, digital world, the ability to capture attention is a marketer’s single most valuable asset. Have you discussed copyright issues and the use of bylines? Who in my organization will this piece of content help. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process. Once you’ve nailed down a creative concept, decide who will help you make it a reality. These CTAs may vary per platform to better align with your audience targeting and goals. Think of this. ClearVoice takes the guesswork out of finding, vetting, hiring, onboarding, collaborating with, and paying freelance teams. After all, more than 80 percent of people check social media at least once per day. Have you vetted any quotations, citations and/or cited sources? Details! What is content creation? Can you estimate how the content you plan to create will funnel into the benchmarks? Follow her on Twitter. Understanding Different Types of Editing: What Kind of Freelance Editor Do I Need? What format should it be presented in? Content today is consumed across a variety of desktop and mobile platforms and devices. tackle content creation on an ongoing basis, Successful Content Production = Ideation + Creation of Assets + Revision + Content Optimization | #ContentMarketing, When you realize content fuels all inbound marketing efforts, from blog posts and whitepaper downloads, to social media updates and instructional webinars, content creation becomes an immediate marketing priority. In addition, during the planning stages you’ll want to make sure you’re doing appropriate keyword research around your topic. Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Knowing which types of content already exist around your topic should help inform your decision about what type of content to make. Nurture them to discover their viability. Questions to ask when completing the creative: This is it. If you realize you need extra hands on deck to improve your content production, onboard reliable freelancers who will follow your guidance and get the work done. Have you included wiggle room for shifts within the project workflow, or for scope creep? This is the moment when we transition from content creation to content distribution. Sure, original content naturally rises to the top of the SERPs, but why not give it an extra nudge to ensure its firm-footed staying power? If not, review the assignment brief thoroughly and make adjustments to bring the draft into alignment with what’s actually needed. Have you assessed your audience’s needs and desires? Does the concept align with your goals and strategy? Ideation is just that: ideas. Have you integrated any design or post-production elements? Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it. Target audience with buyer/audience personas, Deadlines for completion (draft phases, final draft, editing turnaround times), Links to branding guidelines and editorial guidelines, Links to resources (similar content, research materials). If you discover issues, you might have to go back to the revision phase and fix them. Your brand won’t be on their radar unless it’s in front of their eyes. In HubSpot’s State of Inbound report, HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. You wouldn’t suddenly decide to climb a mountain and hope for the best experience while gazing at the summit from the parking lot. But, how can you get the writing done consistently? Consider hiring a freelance editor. TECHNOLOGY. Have you done competitive analysis of your competitors and their content? Whether you’re jotting keywords down on a whiteboard in a boardroom, or taking mental notes in the shower, hold fast to those seeds of content. Brilliance shared with the wrong people goes… nowhere. But, that’s not the full story.
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